About

Learn About Our Story, Our Mission, and the Empire We’re Building Together.

About IRED EMPIRE

IRED EMPIRE is an independent record label based in Akatsi, Volta Region, Ghana. Founded by John Setor Tefutor and Denis Enkson, with Benjamin Korkortsi as General Manager, our mission is to discover, promote, and grow the next wave of music legends in the Afrobeat, Hip-Hop, and Drill scenes. We build raw talent from scratch and amplify authentic sounds for a global audience.

Our Vision

Our vision is to become Ghana’s premier independent music label — known for empowering new talent, promoting original sounds, and delivering fair, profitable growth for artists and the company alike.

Our Mission

Our mission is simple: discover raw talent, develop artists, boost record sales, and grow audiences through smart marketing, strategic distribution, and powerful live performances. We stand by our artists every step of the way.

Our Philosophy

I — Initiative

We take bold steps to discover and nurture talent that others might overlook. Initiative drives our search for fresh sounds and innovative strategies.

R — Royal

We treat our artists and partners with respect and integrity, building relationships on trust, loyalty, and mutual success.

E — Entertainment

We live and breathe music and entertainment. We believe great music has the power to inspire, connect, and move people everywhere.

D — Determination

We’re relentless about growing our brand, supporting our artists, and pushing Ghanaian music onto the global stage.

What We Do

At IRED EMPIRE, we do more than sign artists — we provide the full package: recording, digital distribution, marketing, merchandising, and live shows.

We record, mix, and master top-quality music while retaining fair rights for both artists and the label. Through partnerships with DistroKid and Ditto, our artists’ music reaches over 150 streaming platforms, including Spotify, Apple Music, Boomplay, Audiomack, and more.

Beyond streaming, we help artists build loyal fanbases through powerful marketing, brand collaborations, and unique merchandise. We believe merchandise isn’t just a product — it’s a movement that amplifies artists’ identities and connects them directly with fans.

Our Daily Operations

Our day-to-day work includes managing recording schedules, producing new releases, executing digital marketing campaigns, and coordinating events. We keep costs efficient by partnering with trusted industry players for production, promotion, and distribution. Our talented team — from A&R managers to marketing strategists — works hand-in-hand to help our artists break through and stay ahead.

Marketing & Growth

Building an audience is at the heart of what we do. We leverage digital marketing, co-branding with local organizations, interviews, and online promotions to grow artists’ reach. We position IRED EMPIRE as a trusted, fresh, and vibrant music brand — recognized for nurturing talent and connecting people through sound.

Our artists earn through streaming, merchandise sales at concerts and online, and touring when feasible. This sustainable model ensures that both the label and its artists thrive together.

Join the Empire

At IRED EMPIRE, we see every song as a story, every artist as a voice that deserves to be heard. We’re building an empire — beat by beat — and you’re invited to be part of it.

Whether you’re an aspiring artist, a music lover, or a partner ready to collaborate, IRED EMPIRE is your home for bold sounds and big dreams. Welcome to the movement.

When One Artist Wins, We All Rise Together.

At IRED EMPIRE, success isn’t solo — it’s shared. We grow talent, build bridges, and lift our entire music community, one beat at a time.

Collective Growth

We believe in community over competition — collaboration fuels bigger opportunities for every artist.

Creative Synergy

Our artists, partners, and fans collaborate to amplify every sound, every vision, and every show.

Breef Waala IredEmpire
Meet Our Team

The Creative Minds Powering Every Beat.